Google Ads
Google Ads Associate Expert
Course Description
Google Ads is a powerful online advertising platform that allows businesses to display ads on Google search results, YouTube, and partner websites. It operates on a Pay-Per-Click (PPC) model, enabling targeted campaigns based on keywords, audience demographics, and location. With features like Search Ads, Display Ads, and Shopping Ads, it helps drive traffic, leads, and conversions efficiently.
What You'll Learn
- Google Ads Fundamentals: Understanding the platform, campaign types, and bidding strategies.
- Keyword Research: Selecting high-performing keywords for better targeting.
- Search Ads: Creating and optimizing text ads for Google Search results.
- Performance Analysis & Optimization: Using reports and insights to improve ROI.
- Audience Targeting: Using demographics, interests, and remarketing to reach the right audience.
- Quality Score & Ad Rank: Optimizing ads for better performance and lower costs.
- Budgeting & Bidding Strategies: Managing ad spend effectively with manual and automated bidding.
- Display Ads: Designing banner ads for websites in the Google Display Network.
Who this Course is for
A Google Ads course is for marketers, business owners, entrepreneurs, freelancers, and students looking to master online advertising. It benefits professionals aiming to drive traffic, generate leads, and increase conversions. Whether a beginner or experienced advertiser, this course provides essential skills in PPC, targeting, budgeting, and optimization to maximize ROI and grow businesses effectively.